…and apparently undergoing some sort of faux-poetic sea change in his life view. But seriously though, calling his followers Jetts? Who does he think he is, Lady Gaga?
Anyway, Zach thought up a mildly sarcastic response to the tweet, posted it on The Sword and it seemed that was that. Until- Michael Lucas, owner of NYC based Lucas Entertainment, took some time out from running his company to visit the Sword and post a strongly worded response to what he perceived as bullying of one of his members of staff by Zach (yes, Jett now works at Lucas as the affiliate, marketing and social manager).
Off the bat Lucas threatened to remove all of his companies content from AEBN, which is affiliated with The Sword’s owner company Naked Sword, and thus he was basically threatening to cut off his own nose to spite the Swords face- he’d certainly lose a lot of revenue if he withdrew his content, but The Sword would presumably suffer the wrath of AEBN, who I imagine wouldn’t be impressed with having one bitchy article produce such an explosive and avoidable response.
A few hours passed and gossip spread like wildfire throughout the industry of a major spat brewing, which I guess focused Lucas’s attention as he returned to vent again (I can only imagine him with an orgasm face when he’s angrily tapping on a keyboard), accusing the Sword of lying about Jett’s whereabouts and confirming that he was presently in the New York office working. Fortunately for the Sword it covers its bases, and posted a screenshot of Jett’s tweet, which plainly stated that he was in Europe… a tweet that had coincidently just disappeared from Jett’s twitter feed (apologies for the bad quality of the image; investigative porn reporting can be a tricky endeavour)…
Still, Lucas persevered. If the article wasn’t down in 5 minutes the shit was going to hit the fan… and The Sword actually relented. The post went down, the fight was over and the dust could begin to settle on an entertaining, if immature, match of wills.
But I know as a fellow blogger that this kind of behaviour is like waving a red flag at a bull… And Lucas’ easy threat to remove his content from a major player won’t have gone unnoticed by the rest of the industry. It’ll be interesting to see, going forward, how this will affect The Swords tone, (if at all, considering Zach’s previous inclination towards sarcasm & calling people out on their actions) and whether this will cause other distributors to keep Michael Lucas and his company at some kind of distance.